Start-up Companies
The best time to develop your strategic marketing plan is before you even finalize your product. Unfortunately, most start-up companies lack the resources to hire a senior marketing leader full-time. The good news is that most start-up companies don’t need full-time marketing support.

I can serve as an interim Chief Marketing Officer to help your company effectively navigate the strategic marketing value chain. Tangible benefits of this process include:

• Increased company value, both current and long-term.
• Increased attractiveness of your company to investors and potential buyers.
• Increased time for you to focus on leading the company because you know that your strategic marketing needs are properly addressed.

Established Companies
For established companies who are already selling products, more effectively addressing your strategic marketing needs can help achieve the following results:

• Greater sales force continuity and effectiveness.
• Increased leads and lead conversion rate.
• More successful new product launches.
• New revenue streams from new products, new users, and new occasions.
• Increased company value, both current and long-term.

I can work with your team to develop a more effective marketing strategy of evaluate your existing strategy for accuracy and effectiveness. The goal is to ensure that you are doing the right things in addition to simply doing things right.

Service Companies
For service companies, building and maintaining strong customer relationships is a critical success driver. Good relationships are based on trust and value, and strategic marketing plays a key factor in both elements.

In addition, an effective marketing strategy will enable you to identify unmet customer needs that result in new revenue streams from new and existing services. Addressing these unmet needs will also serve to increase the value you offer customers and their trust in your ability to help solve their problems in innovative ways.